Freelance Work

Fern Strategies

Overview

Fern Strategies is a consulting agency focused on environmental policy, led by Collier Fernekes. I designed the logo and color palette, aiming for a clean, professional wordmark with a subtle fern element. After refining fonts, colors, and fern mockups, the final design naturally integrates a fern into the lowercase ‘e.’ Now, it serves as the face of Fern Strategies across the website and branding.

Fern Strategies is a consulting agency focused on environmental policy, led by Collier Fernekes. I designed the logo and color palette, aiming for a clean, professional wordmark with a subtle fern element. After refining fonts, colors, and fern mockups, the final design naturally integrates a fern into the lowercase ‘e.’ Now, it serves as the face of Fern Strategies across the website
and branding.

Approach

Every project starts with a conversation. Understanding a client’s vision is key, so I begin by discussing their preferences and showing examples to align on a direction. From there, I create multiple drafts with regular check-ins to ensure clarity and collaboration. The design evolves based on feedback, refining what feels right until we land on a final look that meets both the client’s needs and expectations.

Concepts