Volunteer Work
Huffman Outdoor Adventure Club
Overview
The Huffman Outdoor Adventure Club is a student-led, faculty-supported organization that encourages teenagers to explore the outdoors through activities like hiking, biking, and camping. To capture the club’s adventurous spirit, I designed a logo that embodies exploration and connection with nature. Expanding on this identity, I developed merchandise designs that reflect the club’s mission, giving members a sense of unity and enthusiasm for their outdoor experiences.
Approach
For this project, I was provided with two student artworks (located at the bottom of the page) and tasked with recreating them as part of the design process. After refining those pieces, I had creative freedom to develop the rest of the merchandise. Knowing the designs would be used for both stickers and shirts, I focused on versatility—ensuring they translated well across different formats while maintaining the club’s adventurous spirit. The initial designs were well received, and the club ultimately moved forward with all of them.
The design on the left is the final logo for The Huffman Outdoor Adventure Club, while the in the middle is a full-color illustration created for merchandise. The design on the right is an alternate logo lockup for Merchandise.
Some of the initial logo concepts that weren’t used for the final logo. The graphic with the children incorporated into the logo was used for stickers and banners.
