Freelance Work
PEQB
Overview
Phoebe Beachner is an interior designer specializing in high-end hospitality, spa, wellness, and private residential spaces. I was brought on to design her logo, typography, and color palette to reflect her refined aesthetic. Working from a mood board she provided, I focused on creating a brand identity that feels elegant, luxurious, and modern. Muted, sophisticated colors, serif typography, and thin, delicate lines came together to capture her style.
Approach
With a clear mood board in place, this project moved straight into concepting. I presented multiple options for fonts, colors, and logos, ensuring a range of refined yet elegant directions. Through rounds of feedback, each element was adjusted and refined until the final design felt perfectly aligned—sophisticated, modern, and timeless.
Concepts
Initial Concepts
Refined Concepts
