In-house role

Small Circle

Small Circle is a full-service design and marketing agency, they specialize in crafting distinctive brand identities that resonate with any audience. My work spans the full creative spectrum—from logos and merchandise to graphics, mockups, and much more. I collaborate closely with creative directors and developers to translate high-level briefs into polished, client-facing visual assets that maintain strict brand consistency across all platforms.

Merchandise

Below are some of my best merchandise decks. At Small Circle, these are my favorite projects. I use Illustrator to design the flat artwork, and then I use Photoshop and generative AI to create the high-fidelity mockups. Sometimes I build out the actual presentation decks from start to finish

Yahoo!

Client Ask: Develop a future winter brand activation.

Objective: Create an exclusive merchandise collection designed around a seasonal winter experience.

My Role: Designed the original flat artworks and photoshopped/ gen ai mockups.
(Note: This deck was edited to showcase only my work.)

Starbucks

Client Ask: Develop an merchandise line tailored for rewards members.

Objective: Design a premium, high-volume apparel and accessory collection for the brand's loyalty program.

My Role: Created a large portion of the merchandise and mock ups (Note: This project did not launch, and this deck has been edited to showcase only my work.)

Fat Packs

Client Ask: Design the new Fat Packs dispensary merchandise line and in-house giveaways.

Objective: Create an original merchandise line that speaks directly to the Zillennial NYC cannabis demographic.

My Role: Took full creative liberty to concept, design, and mock up all products, and built the final presentation deck.

Select

Client Ask: Develop a massive merchandise rollout to celebrate a major brand relaunch.

Objective: Deliver dozens of distinct product concepts, providing the client with an extensive range of options.

My Role: Fully led the merchandise design and executed every asset inside
this deck.

Logo Design Collection

This collection features a few favorite visual identities designed for various client projects, balancing custom typography with targeted brand strategy.

Featured Marks (Left to Right): Flavor packet sachet water, a beeswax rolling tip company, a wellness mouth spray, an all-in-one dispensary e-commerce platform, and an automotive resaler identity. Hover to learn more!

Illustration

A showcase of illustration and concept sketching utilized across branding and product development. Each piece highlights the translation of raw ideas into finalized assets and couple generative AI product renders.

The Assets: Brand flash sheets for Beeswax Tips, custom character illustrations for Mikey Marina, and product concept sketches paired with final renderings for the Isotonix (vitamin powder) travel kit. Hover to learn more!

Beeswax Tips Mikey Marinara

Isotonix

Illustration

Web Design

Client Ask: Design a fully responsive e-commerce website for the cannabis brand Sunshine State Banana.

Objective: Create a vibrant, high-energy digital storefront while collaborating directly with developers to ensure seamless live execution.

My Role: Led the end-to-end UI/UX design in Figma. This included introducing an original, gamified product filter system that expands visually as users interact with it.