Sub-brand for the Bipartisan Policy Center

The Un-Convention

The Un-Convention

Overview

The Un-Convention, hosted by the Bipartisan Policy Center, is a gathering focused on election reform and drafting a bipartisan policy agenda. The inaugural event took place in October 2022 at Philadelphia's National Constitution Center, featuring discussions with public officials, policy experts, and local leaders on political participation, election security, and democracy reform. Speakers included retired Admiral James Stavridis, former RNC Chair Michael Steele, and CNN's Michael Smerconish.

The Un-Convention, hosted by the Bipartisan Policy Center, is a gathering focused on election reform and drafting a bipartisan policy agenda. The inaugural event took place in October 2022 at Philadelphia's National Constitution Center, featuring discussions with public officials, policy experts, and local leaders on political participation, election security, and democracy reform. Speakers included retired Admiral James Stavridis, former RNC Chair Michael Steele, and CNN's Michael Smerconish.

I was tasked with developing the event's sub-brand, ensuring a cohesive visual identity across all materials. This included designing the logo, signage, and event collateral, as well as collaborating with vendors on print production. To maintain consistency, I created a brand guide outlining fonts, colors, and typography choices, providing the team with a clear framework for executing the event's visual identity.


I was tasked with developing the event's sub-brand, ensuring a cohesive visual identity across all materials. This included designing the logo, signage, and event collateral, as well as collaborating with vendors on print production. To maintain consistency, I created a brand guide outlining fonts, colors, and typography choices, providing the team with a clear framework for executing the event's visual identity.

Alternative Logo Lock-up

The first UnCon event included the year to commemorate the occasion. It was later dropped after learning that the event would be hosted annually.

Horizontal Logo Lock-up

The horizontal lockup ensures versatility across different materials, making the branding adaptable for signage, digital displays, and print collateral. Its streamlined layout maintains readability and brand consistency, especially in wide-format applications where a stacked logo wouldn’t be as effective.

Brand Guide

This brand guide was designed to be straightforward and easy to use, tailored specifically for its own event. It provided clear direction for the team, ensuring consistency across signage, social media, and other event materials.

Initial Logo Concepts

These initial concepts explored different directions before refining the final design. While they weren’t used, they played a key role in shaping the creative process and ensuring the strongest visual outcome.