Personal Brand
WHO
About
WHO (Wynton Henderson Originals) is a brand dedicated to designing elevated smoke-ware for those who appreciate art and aesthetics over conventional, cliché designs. Focused on creativity and originality, WHO offers thoughtfully crafted products that brings a refined and artistic touch to smoking culture. All products are designed, printed, and sold in-house. The accompanying ad campaign was creatively directed to showcase WHO rolling papers and highlight the brand’s unique vision.
WHO (Wynton Henderson Originals) is a brand dedicated to designing elevated smoke-ware for those who appreciate art and aesthetics over conventional, cliché designs. Focused on creativity and originality, WHO offers thoughtfully crafted products that brings a refined and artistic touch to smoking culture. All products are designed, printed, and sold in-house. The accompanying ad campaign was creatively directed to showcase WHO rolling papers and highlight the brand’s unique vision.
Beyond the products themselves, these projects involved fully original packaging design, from custom box layouts to branded mockups that bring the concept to life. Every detail, from structure to artwork, was designed with intention, ensuring a cohesive and polished final presentation that elevates the smoking experience.
WHO (Wynton Henderson Originals) is a brand dedicated to designing elevated smoke-ware for those who appreciate art and aesthetics over conventional, cliché designs. Focused on creativity and originality, WHO offers thoughtfully crafted products that brings a refined and artistic touch to smoking culture. All products are designed, printed, and sold in-house. The accompanying ad campaign was creatively directed to showcase WHO rolling papers and highlight the brand’s unique vision.
Beyond the products themselves, these projects involved fully original packaging design, from custom box layouts to branded mockups that bring the concept to life. Every detail, from structure to artwork, was designed with intention, ensuring a cohesive and polished final presentation that elevates the smoking experience.
Beyond the products themselves, these projects involved fully original packaging design, from custom box layouts to branded mockups that bring the concept to life. Every detail, from structure to artwork, was designed with intention, ensuring a cohesive and polished final presentation that elevates the smoking experience.
Lifestlye shoot
I designed this shoot to really capture WHO as a brand and show off the products that I had a launched. I handled the whole creative direction from scratch—building the mood boards, finding the perfect venue, and bringing on the talent to make it all come to life. The photos turned out better than I envisioned. They ended up becoming the face of the brand, anchoring everything from our social campaigns and B2B pieces to our entire website redesign.
Lifestlye shoot
I designed this shoot to really capture WHO as a brand and show off the products that I had a launched. I handled the whole creative direction from scratch—building the mood boards, finding the perfect venue, and bringing on the talent to make it all come to life. The photos turned out better than I envisioned. They ended up becoming the face of the brand, anchoring everything from the social campaigns and B2B pieces to my entire website redesign.
Burnie the ashtray
One of my first big projects was my ashtray "Burnie". An ashtray and a buddy that could hold a joint.
Burnie the ashtray
One of my first big projects was my ashtray "Burnie". An ashtray and a buddy that could hold a joint.
Initial Concept
My initial sketches centered around this design, but through trial and error, it became clear that the shape was too complex for production as a high-heat plastic ashtray.
Initial Concept
My initial sketches centered around this design, but through trial and error, it became clear that the shape was too complex for production as a high-heat plastic ashtray.
Final Concept
The main goal for Burnie was to securely hold a "smoke stick", so with a fresh approach and new insights, I refined the design to my liking. After finalizing the concept I created molds and moved into mass production. From there, I designed the packaging from and collaborated with vendors to bring the entire idea to life.
WHO sold these
Below are some of the other products I've designed under the WHO brand. Everything is separated into the categories Live WHO, Smoke WHO, or wear WHO. The products added are options for artsy and creative cannabis lovers that don't resonate with the stereotypical "pot head". Below is the original WHO hat that sold out, a grinder that fits in your wallet (functions like a cheese grater), coasters in the shape of a weed plant, and the latest WHO hat that came out with the latest collection. Everything designed and sourced into production by me.
Burnie the ashtray
One of my first big projects was my ashtray "Burnie". An ashtray and a buddy that could hold a joint.
WHO Papers Photoshoot
These photos showcase some of the highlights of the WHO Papers ad campaign, which ran throughout the summer to maximize product visibility. The extended campaign not only contributed to a sales increase of over 30% but also helped establish a distinct brand look and feel, creating a more cohesive and professional social media presence.
Process Photos.
These are some of the behind-the-scenes and process photos from the WHO Papers shoot. A full team—including a makeup artist, models, two photographers, and a stylist—was brought on board to bring the vision to life.
Packaging design
WHO papers packaging
Designed the packaging from scratch to create a functional and eye-catching display box, making it easy for stores to showcase and sell the product.
WHO papers details
Back of WHO papers
Every little detail counts. A fun way to share socials and connect with my audience—these drawings always spark a good laugh and bring people together. "Me and my buds."
