Initial Concept
My initial sketches centered around this design, but through trial and error, it became clear that the shape was too complex for production as a high-heat plastic ashtray.
Final Concept
The main goal for Burnie was to securely hold a "smoke stick", so with a fresh approach and new insights, I refined the design to my liking. After finalizing the concept I created molds and moved into mass production. From there, I designed the packaging from and collaborated with vendors to bring the entire idea to life.
WHO Papers Photoshoot
These photos showcase some of the highlights of the WHO Papers ad campaign, which ran throughout the summer to maximize product visibility. The extended campaign not only contributed to a sales increase of over 30% but also helped establish a distinct brand look and feel, creating a more cohesive and professional social media presence.
These are some of the behind-the-scenes and process photos from the WHO Papers shoot. A full team—including a makeup artist, models, two photographers, and a stylist—was brought on board to bring the vision to life.
Process Photos
Process Photos
These are some of the behind-the-scenes and process photos from the WHO Papers shoot. A full team—including a makeup artist, models, two photographers, and a stylist—was brought on board to bring the vision to life.
Process Photos
These are some of the behind-the-scenes and process photos from the WHO Papers shoot. A full team—including a makeup artist, models, two photographers, and a stylist—was brought on board to bring the vision to life.
